Develop Skill Adjacencies to Future-Proof Your Team's Capabilities

Sean Linehan4 min read • Updated Mar 26, 2025
Develop Skill Adjacencies to Future-Proof Your Team's Capabilities

Ever watched colleagues glide effortlessly between roles while others remain stuck? Those who move fluidly have mastered the art of developing skills adjacencies which are abilities that naturally extend their existing expertise rather than requiring a complete reinvention.

Think of adjacencies like expanding your house instead of moving to a new neighborhood. You're building on your foundation, making the learning process feel less like climbing Mount Everest and more like taking a challenging but manageable hike.

Why Adjacencies Matter

For talent development leaders, adjacent skill development creates organizational agility. Your company can promote from within by identifying employees who already possess related skills. The result? A more fluid, adaptable organization.

Consider what happened at Visier, a Vancouver-based analytics provider. After implementing an automated system, junior employees with relevant adjacent skills stepped into positions previously held by senior data engineers. The senior engineers moved up to more complex work, creating a win-win situation where everyone advanced.

For individual professionals, adjacencies unlock doors that might otherwise remain closed. You gain the confidence to tackle new projects, approach problems from fresh angles, and create a more adaptable career path.

Organizations that support this type of skill development are 92% more likely to innovate and 52% more productive than those that don't. This translates to better career prospects for you and stronger results for your company.

Adjacencies in Different Contexts

Let's break down how adjacencies work in three key areas:

Content Adjacencies

If you create content about digital marketing, adjacencies might include SEO, analytics, social media algorithms, or consumer psychology. These related areas let you expand your expertise while keeping your audience engaged.

Skill Adjacencies

These capabilities complement what you already do well. Research shows these skills "often aren't explicitly outlined in job descriptions, yet employees who cultivate them expand their expertise and enhance their efficiency."

For example:

  • A marketing professional learning data analysis

  • A software engineer exploring user experience design

  • A financial analyst mastering data visualization

  • A project manager developing change management skills

Role Adjacencies

These positions share common elements with your current role but offer different challenges or career paths:

  • A content writer moving into content strategy

  • A front-end developer transitioning to UX development

  • A sales representative shifting to customer success

Why Adjacencies Make Learning Stick

When you develop adjacent skills, you're not starting from scratch. You're building on existing knowledge, making the learning process more natural and enjoyable.

This interconnected approach creates clearer career development paths, helps skills transfer more naturally to your daily work, and increases your versatility without requiring a complete career reinvention.

How AI Makes Adjacency Learning More Engaging

Learning adjacent skills becomes more powerful when combined with AI-driven role-playing. Conversations with virtual customers or colleagues who respond naturally to what you say creates immersive learning experiences that stick.

A PwC study found people trained in immersive environments completed their material four times faster and maintained four times the focus compared to traditional classroom settings. These aren't just fancy tech, they actually work better.

Sales Enablement Leaders face a persistent challenge: how do you effectively train your sales team to master adjacent skills without risking real customer interactions? This is where AI-powered practice environments make all the difference.

Exec helps sales teams develop critical adjacent skills through realistic roleplays that simulate challenging customer conversations. Your sales representatives can practice handling objections, negotiating complex deals, and navigating difficult conversations in a safe environment. 

They receive immediate feedback on their approach, helping them refine their techniques before stepping into high-stakes customer calls. 

The result? Sales teams enter real conversations with greater confidence and competence, leading to improved close rates and stronger customer relationships.

How to Identify Your Own Adjacencies

Ready to discover your adjacent skills? Start with this practical approach:

  1. Take inventory of what you already know List your primary skills, but don't stop there. What secondary skills have you picked up along the way? That social media monitoring you do might connect to sentiment analysis, which could bridge into natural language processing with upskilling.

  2. Identify strategic gaps What skills would complement your existing expertise and align with where you want to go? Don't pursue adjacencies randomly, target those that create a logical progression toward your goals.

  3. Look for cross-functional bridges Some of the most valuable adjacencies connect different domains. If you understand both marketing and data analysis, you're positioned at a powerful intersection that few others occupy.

  4. Start small and build momentum Choose one adjacent skill to develop first. As you gain confidence, the process of learning adjacencies becomes easier and more intuitive.

The Hidden Power of Adjacencies

LinkedIn analysis for the World Economic Forum revealed that half of the professionals who transitioned into data science and AI roles originated from unrelated fields.

This means your career isn't limited to a traditional ladder within a single function. A marketing professional who develops data analysis skills might find pathways into market research or business intelligence. Your next career move could leverage connections you don't even realize exist yet.

Get Started Today

The beauty of adjacencies lies in their accessibility. Since you're building upon existing knowledge rather than starting from scratch, the learning curve feels manageable and energizing.

Consider these practical next steps:

  • Find a mentor who works at the intersection of your current expertise and where you want to go

  • Look for small projects that would allow you to practice an adjacent skill

  • Identify certifications that would formalize your adjacent knowledge

By embracing adjacencies, you're not just adding random skills to your resume. You're strategically expanding your professional territory in a way that feels natural and sustainable. In an unpredictable job market, that might be the most valuable career strategy of all.

Ready to see how AI-powered roleplays can help your team master adjacent skills? Experience the future of professional development with a personalized demo. Visit Exec.com today to discover how our platform can transform your team's learning experience.

Sean Linehan
Sean is the CEO of Exec. Prior to founding Exec, Sean was the VP of Product at the international logistics company Flexport where he helped it grow from $1M to $500M in revenue. Sean's experience spans software engineering, product management, and design.

Launch training programs that actually stick

AI Roleplays. Vetted Coaches. Comprehensive Program Management. All in a single platform.